Archive for the ‘media’ tag
Social Media Upends Ski Resort Marketing
NEW YORK (YouTube.com/AdAge) — Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country’s largest such companies — Vail Resorts — has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. CEO Rob Katz explains the dramatic changes.
Duration : 0:9:1
Big White Ski Resort Canada
Big White Ski Resort along with it’s sister resort at Silver Star offer some of the best western Canadian skiing. And in the summer its a different rocky mountain high. What a view.
Duration : 0:4:35