Archive for the ‘online’ tag
How to Snowboard : How to Stand up Toeside on a Snowboard
Standing up on a snowboard can be difficult for beginners. Find out how to stand up toeside on a snowboard in this free video.
Expert: Jesse Sutton
Bio: Jesse Sutton has taught at the Breck Ski & Ride School. She has been skiing and snowboarding for more than six years.
Filmmaker: Devin Boddie
Duration : 0:1:31
How to Snowboard : How to Skate on a Snowboard
Maneuvering on a snowboard on flat snow is difficult. Find out how to snowboard without having both feet strapped in – free video.
Expert: Jesse Sutton
Bio: Jesse Sutton has taught at the Breck Ski & Ride School. She has been skiing and snowboarding for more than six years.
Filmmaker: Devin Boddie
Duration : 0:1:49
Social Media Upends Ski Resort Marketing
NEW YORK (YouTube.com/AdAge) — Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country’s largest such companies — Vail Resorts — has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. CEO Rob Katz explains the dramatic changes.
Duration : 0:9:1